Data Natives

Visual Identity, Event Design
and Digital Media

Creative Director & Designer: Angela Tolosa
Junior Designer: Kathleen Lara
Production Manager: Guto Martino

Project

Data Natives is a 3-day tech conference in Berlin centered around data-science, machine learning AI, blockchain and more. For this brand we created a company re-brand, pitch decks, digital marketing campaigns, spatial design and environmental graphics. Working closely with the production team and vendors we also handled floor plans, interior design, budgeting and project management.

Concept

Our cosmic and contemporary art direction expresses that Data Natives is a vast and limitless community, continuously expanding like our exponentially growing universe. To translate this vision from 2D graphics to the physical event space, we focused on atmospheric lighting and art installations including a virtual reality demonstration and a sensory light and sound experience.